MDSN
WSCNSN
Wear What You Believe
OUR STORY
Our story is simple, just like our brand. For as long as we can remember, we have wanted to find a way to support local, give back to brave entrepreneurs and highlight the places we love to visit and feel a part of. Through this lifestyle brand we combined our passions and hope it resonates with other like-minded Individuals. Only if you're local do you understand the shirt. If you understand the shirt, you want to support the city.
BUT WHAT'S TRDMRK?
In short - an authenticity tag. With copy-cats, me-toos and knock offs, where you think you're money is going and what you're supporting can sometimes be misleading.
The TRDMRK tag on your shirt is to bring awareness and authenticate that your money is going back into the local community. In buying a TRDMRK product, you're protecting the city you hold dear. Buy the brand, re-invest in the community. Every TRDMRK product is sourced in the U.S. using high quality materials with monies from your purchase going directly back into the local economy.
Where are the Vowels?
We wanted our brand to tell a story. If you live in Wisconsin, MDSN / WSCNSN is instantly recognizable. But to someone unaccustomed or from a different part of the country they just might not get it right away. Locals understand the local culture and community and this brand's goal is to embrace and celebrate this. Also to be inclusive. When someone asks "what does that shirt mean"?, you get the chance to tell your own best story about MDSN/WSCNSN and what this great city means to you and encourage them to be a part of supporting local.
Your Purchase Impacts Madison's Future Entrepreneurs!
TRDMRK invests up to 5% of sales to future and established entrepreneurs in Madison. TRDMRK has partnered with University of Wisconsin's Weinert Center of Entrepreneurship. For every shirt purchase TRDMRK will support the undergraduate and graduate entrepreneur programs. Want to do more? You can also make a gift by phone by calling the UW Foundation at (608) 263-4545 or by calling Dan Olszewski at (608) 265-3959. If you call the foundation, please reference your support for the Entrepreneurs Forward Fund/Weinert Center for Entrepreneurship Fund #112171209.